The Ultimate Guide to SMS Marketing Automation
Sep 15, 2023
Slash Dev Team

Email open rates are hovering around 20% on a good day. SMS open rates? 98%. If you aren't using SMS in your marketing sequences, you are leaving massive amounts of money on the table.
Best Practices for SMS
Don't just blast your list with promotions. Use SMS for critical touchpoints:
- Appointment reminders (1 hour before, 10 minutes before)
- Flash sales and exclusive VIP offers
- Quick check-ins ("Hey, did you get the PDF I sent over?")
Keep it conversational. The goal of an SMS is to get a reply, not just a click.
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